:root{
    --ella-navy:#102B46;
    --ella-navy-dark:#071E33;
    --ella-blue:#163C60;
    --ella-yellow:#FFB81C;
    --ella-yellow-soft:#FFF4D6;
    --ella-green:#12A66A;
    --ella-bg:#F5F8FB;
    --ella-text:#102B46;
    --ella-muted:#64788B;
    --ella-line:#E1E9F0;
    --ella-white:#FFFFFF;
    --ella-shadow:0 24px 70px rgba(7,30,51,.12);
}

.ella-page{background:#fff;color:var(--ella-text);overflow-x:hidden}
.ella-container{width:min(1180px,calc(100% - 40px));margin:0 auto}
.ella-header{position:sticky;top:0;z-index:1200;background:rgba(255,255,255,.91);border-bottom:1px solid rgba(225,233,240,.92);backdrop-filter:blur(18px)}
.ella-header-inner{min-height:76px;display:flex;align-items:center;gap:24px}
.ella-brand img{width:148px;height:auto}
.ella-nav{margin-left:auto;display:flex;align-items:center;gap:24px}
.ella-nav a{font-size:.76rem;font-weight:850;color:#53697D;transition:.18s}.ella-nav a:hover{color:var(--ella-navy)}
.ella-header-actions{display:flex;align-items:center;gap:8px}
.ella-btn{min-height:42px;padding:0 16px;border-radius:12px;display:inline-flex;align-items:center;justify-content:center;gap:8px;border:1px solid transparent;font-size:.75rem;font-weight:900;transition:.2s ease;white-space:nowrap}
.ella-btn:hover{transform:translateY(-2px)}
.ella-btn-light{background:#fff;border-color:var(--ella-line);color:var(--ella-navy)}
.ella-btn-dark{background:var(--ella-navy);color:#fff}.ella-btn-dark:hover{background:var(--ella-navy-dark)}
.ella-btn-yellow{background:var(--ella-yellow);color:var(--ella-navy-dark);box-shadow:0 12px 26px rgba(255,184,28,.2)}
.ella-btn-outline{background:#fff;border-color:#CFDBE5;color:var(--ella-navy)}
.ella-btn-white{background:#fff;color:var(--ella-navy-dark)}
.ella-btn-lg{min-height:52px;padding:0 21px;border-radius:15px;font-size:.8rem}
.ella-menu-toggle{display:none;width:42px;height:42px;border:1px solid var(--ella-line);border-radius:12px;background:#fff;color:var(--ella-navy);font-size:1.2rem}
.ella-mobile-menu{display:none}

.ella-hero{position:relative;overflow:hidden;background:linear-gradient(135deg,#F9FBFD 0%,#F2F7FB 56%,#FFF8E8 100%);padding:88px 0 92px}
.ella-orb{position:absolute;border-radius:999px;filter:blur(2px);pointer-events:none}.ella-orb-a{width:460px;height:460px;right:-140px;top:-180px;background:rgba(255,184,28,.14)}.ella-orb-b{width:380px;height:380px;left:-180px;bottom:-190px;background:rgba(16,43,70,.06)}
.ella-hero-grid{position:relative;display:grid;grid-template-columns:1.04fr .96fr;gap:64px;align-items:center}
.ella-kicker,.ella-section-kicker{display:inline-flex;align-items:center;gap:8px;font-size:.68rem;font-weight:950;letter-spacing:.11em;text-transform:uppercase;color:#4B657A}
.ella-online-dot{width:9px;height:9px;border-radius:50%;background:var(--ella-green);box-shadow:0 0 0 5px rgba(18,166,106,.12)}
.ella-hero h1{font-size:clamp(3.25rem,6vw,5.6rem);line-height:.93;letter-spacing:-.065em;margin:22px 0 24px;color:var(--ella-navy-dark);font-weight:950}.ella-hero h1 span{color:var(--ella-yellow);text-shadow:0 2px 0 rgba(7,30,51,.04)}
.ella-lead{max-width:680px;margin:0;color:#5E7386;font-size:1.08rem;line-height:1.78}
.ella-hero-actions{display:flex;gap:10px;flex-wrap:wrap;margin-top:30px}
.ella-trust-row{display:flex;gap:18px;flex-wrap:wrap;margin-top:26px;color:#667B8D;font-size:.7rem;font-weight:750}.ella-trust-row span{display:flex;align-items:center;gap:6px}.ella-trust-row i{color:var(--ella-green)}

.ella-hero-visual{min-height:520px;display:flex;align-items:center;justify-content:center}
.ella-avatar-stage{width:470px;height:470px;position:relative;display:flex;align-items:center;justify-content:center}
.ella-avatar-ring{position:absolute;width:360px;height:360px;border-radius:50%;border:1px solid rgba(16,43,70,.08);box-shadow:0 0 0 28px rgba(255,255,255,.35),0 0 0 29px rgba(16,43,70,.035)}
.ella-avatar-card{position:relative;width:300px;height:300px;border-radius:50%;background:#fff;border:8px solid #fff;box-shadow:0 28px 70px rgba(7,30,51,.19);overflow:hidden;z-index:2}.ella-avatar-card img{width:100%;height:100%;object-fit:cover}.ella-avatar-online{position:absolute;right:30px;bottom:32px;width:34px;height:34px;border-radius:50%;background:#19B46F;border:6px solid #fff;z-index:3}
.ella-float-card{position:absolute;z-index:4;background:rgba(255,255,255,.96);border:1px solid rgba(225,233,240,.95);border-radius:17px;box-shadow:0 16px 40px rgba(7,30,51,.12);padding:13px 15px;display:flex;align-items:center;gap:11px;min-width:205px;animation:ellaFloat 4.8s ease-in-out infinite}.ella-float-card small,.ella-float-card strong{display:block}.ella-float-card small{color:#8091A0;font-size:.62rem;margin-bottom:2px}.ella-float-card strong{color:var(--ella-navy);font-size:.73rem}.ella-float-icon{width:38px;height:38px;border-radius:12px;background:var(--ella-yellow-soft);display:flex;align-items:center;justify-content:center;color:#C98200;font-size:1rem}.ella-float-one{left:-18px;top:72px}.ella-float-two{right:-25px;top:190px;animation-delay:.7s}.ella-float-three{left:15px;bottom:45px;animation-delay:1.3s}
@keyframes ellaFloat{0%,100%{transform:translateY(0)}50%{transform:translateY(-8px)}}

.ella-intro{padding:52px 0;border-bottom:1px solid var(--ella-line)}.ella-intro-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px;align-items:center}.ella-intro h2{font-size:2rem;line-height:1.13;letter-spacing:-.035em;margin:10px 0 0}.ella-intro p{margin:0;color:#63788B;line-height:1.85;font-size:.93rem}
.ella-section{padding:96px 0}.ella-section-head{display:flex;justify-content:space-between;gap:60px;align-items:end;margin-bottom:42px}.ella-section-head>div{max-width:630px}.ella-section-head h2,.ella-merchant-copy h2,.ella-learning-copy h2,.ella-control-copy h2{font-size:clamp(2.25rem,4vw,3.7rem);line-height:1.02;letter-spacing:-.05em;margin:13px 0 0;color:var(--ella-navy-dark)}.ella-section-head>p{max-width:430px;margin:0;color:#687D8F;line-height:1.75;font-size:.88rem}.ella-centered{display:block;text-align:center;max-width:800px;margin:0 auto 50px}.ella-centered>div{max-width:none}.ella-centered>p{max-width:690px;margin:18px auto 0}

.ella-section-client{background:#fff}.ella-feature-layout{display:grid;grid-template-columns:1.04fr .96fr;gap:30px;align-items:stretch}.ella-feature-grid{display:grid;grid-template-columns:repeat(2,1fr);gap:16px}.ella-feature-card{border:1px solid var(--ella-line);border-radius:22px;padding:25px;background:#fff;transition:.2s}.ella-feature-card:hover{transform:translateY(-3px);box-shadow:0 18px 45px rgba(7,30,51,.08)}.ella-feature-icon{width:48px;height:48px;border-radius:15px;background:#FFF5DA;color:#C98500;display:flex;align-items:center;justify-content:center;font-size:1.2rem}.ella-feature-card h3{font-size:1.05rem;margin:18px 0 8px;color:var(--ella-navy-dark)}.ella-feature-card p{font-size:.8rem;line-height:1.65;color:#708397;margin:0}
.ella-demo-card{border-radius:28px;background:#F6F9FC;border:1px solid #DEE8EF;box-shadow:var(--ella-shadow);padding:20px;display:flex;flex-direction:column;min-height:440px}.ella-demo-head{display:flex;align-items:center;gap:11px;padding:5px 4px 17px;border-bottom:1px solid #E2EAF0}.ella-demo-avatar{position:relative;width:46px;height:46px;border-radius:50%;overflow:visible}.ella-demo-avatar img{width:46px;height:46px;border-radius:50%;object-fit:cover;background:#fff}.ella-demo-avatar span{position:absolute;width:12px;height:12px;border-radius:50%;background:#17AE6B;border:3px solid #fff;right:0;bottom:0}.ella-demo-head strong,.ella-demo-head small{display:block}.ella-demo-head strong{font-size:.85rem}.ella-demo-head small{font-size:.62rem;color:#0FA463;margin-top:3px}.ella-demo-body{padding:28px 8px;display:flex;flex-direction:column;gap:14px;flex:1}.ella-bubble{max-width:88%;padding:15px 17px;border-radius:17px;font-size:.78rem;line-height:1.55}.ella-bubble-user{align-self:flex-end;background:var(--ella-navy);color:#fff;border-bottom-right-radius:5px}.ella-bubble-bot{align-self:flex-start;background:#fff;color:#4C6478;border:1px solid #DCE6EE;border-bottom-left-radius:5px}.ella-bubble-bot strong,.ella-bubble-bot span{display:block}.ella-bubble-bot strong{color:var(--ella-navy);margin-bottom:6px}.ella-bubble-bot button{margin-top:13px;border:0;background:var(--ella-yellow);color:var(--ella-navy-dark);font-size:.67rem;font-weight:900;padding:10px 13px;border-radius:10px}.ella-demo-caption{font-size:.65rem;color:#7C8D9A;display:flex;align-items:center;gap:7px;padding:13px 8px 2px}.ella-demo-caption i{color:var(--ella-green)}

.ella-section-merchant{background:var(--ella-navy-dark);position:relative;overflow:hidden}.ella-section-merchant:before{content:"";position:absolute;width:520px;height:520px;border-radius:50%;background:rgba(255,184,28,.09);right:-180px;top:-220px}.ella-merchant-grid{position:relative;display:grid;grid-template-columns:.92fr 1.08fr;gap:70px;align-items:center}.ella-kicker-light{color:#A9BAC8}.ella-merchant-copy h2{color:#fff}.ella-merchant-copy>p{color:#AFC0CD;line-height:1.8;font-size:.9rem;margin:20px 0 27px}.ella-merchant-points{display:grid;gap:14px;margin-bottom:30px}.ella-merchant-points>div{display:flex;gap:12px;align-items:flex-start;color:#C5D2DC;font-size:.79rem;line-height:1.55}.ella-merchant-points i{width:35px;height:35px;flex:0 0 35px;border-radius:11px;background:rgba(255,184,28,.12);color:var(--ella-yellow);display:flex;align-items:center;justify-content:center}.ella-merchant-points strong{color:#fff}
.ella-insight-card{background:#fff;border-radius:28px;padding:23px;box-shadow:0 28px 80px rgba(0,0,0,.25)}.ella-insight-top{display:flex;align-items:center;justify-content:space-between;gap:14px;border-bottom:1px solid #E4EBF0;padding-bottom:17px}.ella-insight-top span,.ella-insight-top strong{display:block}.ella-insight-top>div>span{font-size:.62rem;color:#7D8F9E}.ella-insight-top>div>strong{font-size:.92rem;margin-top:3px;color:var(--ella-navy)}.ella-ai-pill{background:#EEF8F4;color:#0D8E5B;border:1px solid #D5EEE4;border-radius:999px;padding:8px 11px;font-size:.61rem!important;font-weight:900}.ella-insight-chat{padding:24px 0;display:flex;flex-direction:column;gap:12px}.ella-dark-user{max-width:84%}.ella-dark-bot{background:#F7FAFC}.ella-insight-stats{display:grid;grid-template-columns:repeat(3,1fr);gap:8px;margin-bottom:13px}.ella-insight-stats div{background:#F5F8FA;border:1px solid #E5EBF0;border-radius:13px;padding:13px}.ella-insight-stats small,.ella-insight-stats strong{display:block}.ella-insight-stats small{font-size:.57rem;color:#8797A4}.ella-insight-stats strong{font-size:.75rem;color:var(--ella-navy);margin-top:4px}.ella-action-preview{display:flex;align-items:center;gap:11px;padding:14px;border-radius:15px;background:#FFF7E3;border:1px solid #F4D990}.ella-action-preview>span{width:38px;height:38px;border-radius:12px;background:var(--ella-yellow);display:flex;align-items:center;justify-content:center;color:var(--ella-navy)}.ella-action-preview div{min-width:0;flex:1}.ella-action-preview small,.ella-action-preview strong{display:block}.ella-action-preview small{font-size:.56rem;color:#94701C}.ella-action-preview strong{font-size:.72rem;color:var(--ella-navy);margin-top:3px}.ella-action-preview button{border:1px solid #E6C66F;background:#fff;color:var(--ella-navy);font-size:.61rem;font-weight:900;padding:9px 11px;border-radius:9px}

.ella-how{background:#F6F9FC}.ella-flow{display:flex;align-items:stretch;justify-content:center;gap:10px}.ella-flow-step{position:relative;flex:1;min-width:0;background:#fff;border:1px solid var(--ella-line);border-radius:20px;padding:22px 17px;text-align:center}.ella-flow-step>span{position:absolute;top:10px;right:12px;font-size:.55rem;font-weight:950;color:#A6B3BE}.ella-flow-step i{width:48px;height:48px;margin:0 auto 15px;border-radius:15px;background:#FFF5D8;color:#C98400;display:flex;align-items:center;justify-content:center;font-size:1.15rem}.ella-flow-step strong,.ella-flow-step small{display:block}.ella-flow-step strong{font-size:.78rem;color:var(--ella-navy)}.ella-flow-step small{font-size:.62rem;color:#7B8E9E;line-height:1.45;margin-top:5px}.ella-flow-arrow{display:flex;align-items:center;color:#A9B6C1}

.ella-learning{background:#fff}.ella-learning-grid{display:grid;grid-template-columns:.9fr 1.1fr;gap:80px;align-items:center}.ella-learning-visual{position:relative;min-height:420px;display:flex;align-items:center;justify-content:center}.ella-learning-core{position:relative;width:270px;height:270px;border-radius:50%;background:linear-gradient(145deg,#F9FBFD,#FFF8E7);display:flex;align-items:center;justify-content:center;box-shadow:0 20px 60px rgba(7,30,51,.1)}.ella-learning-avatar{width:150px;height:150px;border-radius:50%;overflow:hidden;border:7px solid #fff;box-shadow:0 18px 45px rgba(7,30,51,.15);z-index:3}.ella-learning-avatar img{width:100%;height:100%;object-fit:cover}.ella-pulse{position:absolute;border-radius:50%;border:1px solid rgba(255,184,28,.38)}.ella-pulse-1{inset:28px}.ella-pulse-2{inset:-20px;border-color:rgba(16,43,70,.1)}.ella-pulse-3{inset:-65px;border-color:rgba(16,43,70,.05)}.ella-learning-chip{position:absolute;background:#fff;border:1px solid var(--ella-line);box-shadow:0 13px 35px rgba(7,30,51,.09);border-radius:13px;padding:10px 13px;font-size:.67rem;font-weight:850;color:var(--ella-navy);display:flex;align-items:center;gap:7px}.ella-learning-chip i{color:#C98200}.chip-a{left:3%;top:21%}.chip-b{right:0;top:43%}.chip-c{left:12%;bottom:14%}.ella-learning-copy>p{font-size:.9rem;line-height:1.82;color:#687C8D;margin:20px 0 24px}.ella-learning-list{display:grid;gap:11px}.ella-learning-list span{display:flex;align-items:center;gap:9px;color:#526A7D;font-size:.76rem;font-weight:750}.ella-learning-list i{color:var(--ella-green)}

.ella-control{padding-top:20px}.ella-control-card{display:grid;grid-template-columns:auto 1fr .75fr;gap:28px;align-items:center;background:#F5F8FB;border:1px solid var(--ella-line);border-radius:28px;padding:34px}.ella-control-icon{width:68px;height:68px;border-radius:20px;background:var(--ella-navy);color:var(--ella-yellow);display:flex;align-items:center;justify-content:center;font-size:1.6rem}.ella-control-copy h2{font-size:2rem;margin-top:9px}.ella-control-copy p{color:#6A7E90;line-height:1.7;font-size:.78rem;margin:12px 0 0}.ella-control-badges{display:grid;gap:8px}.ella-control-badges span{display:flex;align-items:flex-start;gap:8px;background:#fff;border:1px solid #E1E9F0;border-radius:12px;padding:11px;font-size:.66rem;font-weight:800;color:#5A7184}.ella-control-badges i{color:var(--ella-green)}

.ella-final{padding:80px 0 96px}.ella-final-card{background:linear-gradient(135deg,var(--ella-navy-dark),#143B5E);border-radius:32px;padding:42px 48px;display:grid;grid-template-columns:auto 1fr auto;gap:28px;align-items:center;box-shadow:0 26px 70px rgba(7,30,51,.2);position:relative;overflow:hidden}.ella-final-card:after{content:"";position:absolute;width:300px;height:300px;border-radius:50%;background:rgba(255,184,28,.12);right:-120px;top:-140px}.ella-final-avatar{position:relative;width:100px;height:100px;border-radius:50%;background:#fff;border:5px solid #fff;overflow:visible;z-index:2}.ella-final-avatar img{width:100%;height:100%;border-radius:50%;object-fit:cover}.ella-final-avatar span{position:absolute;width:20px;height:20px;border-radius:50%;background:#16AF6A;border:4px solid #fff;right:2px;bottom:7px}.ella-final-copy{position:relative;z-index:2}.ella-final-copy>span{font-size:.6rem;letter-spacing:.12em;color:#A9BDCC;font-weight:950}.ella-final-copy h2{color:#fff;font-size:2.35rem;letter-spacing:-.04em;margin:7px 0 6px}.ella-final-copy p{color:#B7C7D3;font-size:.8rem;margin:0}.ella-final-actions{position:relative;z-index:2;display:flex;gap:8px;flex-wrap:wrap;justify-content:flex-end}
.ella-footer{border-top:1px solid var(--ella-line);padding:28px 0;background:#fff}.ella-footer-inner{display:flex;align-items:center;gap:28px}.ella-footer-brand img{width:125px}.ella-footer p{margin:0;color:#7B8D9C;font-size:.66rem}.ella-footer-links{margin-left:auto;display:flex;gap:18px}.ella-footer-links a{font-size:.65rem;font-weight:800;color:#5F7487}

.ella-reveal{opacity:0;transform:translateY(18px);transition:opacity .6s ease,transform .6s ease}.ella-reveal.visible{opacity:1;transform:none}

@media(max-width:1050px){
    .ella-nav{display:none}.ella-header-actions .ella-btn{display:none}.ella-menu-toggle{display:block}.ella-mobile-menu.open{display:grid;padding:10px 20px 18px;background:#fff;border-top:1px solid var(--ella-line);gap:4px}.ella-mobile-menu a{padding:11px 10px;border-radius:9px;font-size:.76rem;font-weight:800;color:#526A7D}.ella-mobile-menu a:hover{background:#F5F8FB}
    .ella-hero-grid{grid-template-columns:1fr;gap:25px}.ella-hero-copy{text-align:center}.ella-lead{margin-left:auto;margin-right:auto}.ella-hero-actions,.ella-trust-row{justify-content:center}.ella-hero-visual{min-height:470px}.ella-feature-layout,.ella-merchant-grid,.ella-learning-grid{grid-template-columns:1fr}.ella-merchant-grid{gap:45px}.ella-control-card{grid-template-columns:auto 1fr}.ella-control-badges{grid-column:1/-1;grid-template-columns:repeat(3,1fr)}.ella-final-card{grid-template-columns:auto 1fr}.ella-final-actions{grid-column:1/-1;justify-content:flex-start}.ella-flow{display:grid;grid-template-columns:repeat(5,1fr)}.ella-flow-arrow{display:none}
}

@media(max-width:760px){
    .ella-container{width:min(100% - 28px,1180px)}.ella-header-inner{min-height:68px}.ella-brand img{width:130px}
    .ella-hero{padding:62px 0 66px}.ella-hero h1{font-size:3.35rem}.ella-lead{font-size:.94rem}.ella-hero-actions{display:grid}.ella-btn-lg{width:100%}.ella-trust-row{display:grid;gap:9px;text-align:left;justify-content:center}
    .ella-hero-visual{min-height:390px}.ella-avatar-stage{width:350px;height:350px}.ella-avatar-ring{width:280px;height:280px}.ella-avatar-card{width:220px;height:220px}.ella-avatar-online{width:27px;height:27px;right:20px;bottom:24px}.ella-float-card{min-width:165px;padding:10px 11px}.ella-float-card strong{font-size:.62rem}.ella-float-card small{font-size:.54rem}.ella-float-icon{width:32px;height:32px}.ella-float-one{left:-3px;top:40px}.ella-float-two{right:-4px;top:155px}.ella-float-three{left:9px;bottom:30px}
    .ella-intro{padding:42px 0}.ella-intro-grid{grid-template-columns:1fr;gap:20px}.ella-intro h2{font-size:1.75rem}
    .ella-section{padding:70px 0}.ella-section-head{display:block;margin-bottom:30px}.ella-section-head h2,.ella-merchant-copy h2,.ella-learning-copy h2{font-size:2.45rem}.ella-section-head>p{margin-top:16px}.ella-feature-grid{grid-template-columns:1fr}.ella-demo-card{min-height:400px}
    .ella-insight-top{align-items:flex-start}.ella-ai-pill{white-space:nowrap}.ella-insight-stats{grid-template-columns:1fr}.ella-action-preview{align-items:flex-start;flex-wrap:wrap}.ella-action-preview button{width:100%}
    .ella-flow{grid-template-columns:1fr 1fr}.ella-flow-step:last-child{grid-column:1/-1}.ella-learning-visual{min-height:350px}.ella-learning-core{width:220px;height:220px}.ella-learning-avatar{width:125px;height:125px}.chip-a{left:0}.chip-b{right:0}.chip-c{left:2%}
    .ella-control-card{grid-template-columns:1fr;padding:26px}.ella-control-copy h2{font-size:1.75rem}.ella-control-badges{grid-column:auto;grid-template-columns:1fr}.ella-final{padding:50px 0 70px}.ella-final-card{grid-template-columns:1fr;text-align:center;padding:34px 24px}.ella-final-avatar{margin:0 auto}.ella-final-actions{grid-column:auto;justify-content:center}.ella-final-copy h2{font-size:2rem}.ella-footer-inner{flex-direction:column;text-align:center;gap:14px}.ella-footer-links{margin-left:0}
}

@media(prefers-reduced-motion:reduce){.ella-reveal{opacity:1;transform:none;transition:none}.ella-float-card{animation:none}}